In the Press
Press Release
Boundless Brands is incubated by Sandeep Aggarwal of Droom and ShopClues
April 28th, 2023, New Delhi: Boundless Brands with a full-stack E-Commerce platform for the F&B industry along with a digital first beverage brand of its own raises $2.5mil in a seed round from marquee angel investors from USA and India. Boundless Brands is incubated by Sandeep Aggarwal of Droom and ShopClues and Nagendra Shukla joined as Co-Founder and CEO.
Boundless has built a full-stack E-Commerce platform that enables E-Commerce Site and App and all the managed E-Commerce Services including technology, catalog, digital marketing, payment, fulfillment and customer support for F&B brands that offers unparalleled advantage of deep E-Commerce expertise, economy of scale, economy of scope with easy-to-use subscription model. Boundless plans to onboard over 1,000 F&B 3rd party brands in the next two years for its full stack E-Commerce platform and services.
Also, this summer Boundless will launch dozens of beverage products with a mission to cater to the underserved beverages market for the Millennials and GenZ in India who account for more than 50% of the total $100bn F&B market. From their taste palette to how Millennials and GenZ discover, engage and consume beverages, everything is going through a rapid evolution and Boundless Brands is building their line of beverages products and their full-stack E-Commerce platform for the F&B industry to capture this paradigm shift.
Nagendra Shukla moved from Silicon Valley to India in November 2022 to run Boundless. Prior to Boundless he had spent 23 years in Silicon Valley as a two-time entrepreneur and working in technology leadership roles in Sephora.com, HP, Intuit and McAfee. Sandeep will continue to drive the strategy and mentor the team with no executive role at the company.
Speaking about the launch of Boundless Brands, Nagendra Shukla, Co-Founder and CEO said, “The F&B industry is a $100bn addressable market and it continues to remain in the status quo for almost a century. Now, given the demographic mix of India, adoption of technology and innovation in packaging and product development, India is ready for the disruption in F&B. We are not only building our portfolio of beverages but also offering a full-stack E-Commerce platform and managed services for the F&B industry. Building this company with Sandeep as founding mentor will help us to tap into his impeccable track record in E-Commerce and marketplaces.”
Sandeep Aggarwal said, “Nagendra and I go back nearly two decades from my time in Silicon Valley and we share common vision and values on the consumption story of India and how it can be disrupted with the use of technology, data science, reinvention of value chain and building of formidable scale. Boundless is a platform play with ecosystem of services around it and it will allow 3 rd party brands in F&B to focus on their core competencies of product or brand building and led Boundless handle the E-Commerce value chain.”
About Boundless Brands
Boundless is a full-stack E-Commerce platform for the F&B industry with a digital first portfolio beverage brands. Boundless owned and operated brands aspire to cater the underserved market of beverages for Millennials and GenZ that account for more 50% of the $100bn TAM for F&B in India. From their taste palette to how Millennials and GenZ discover, engage and consume beverages, everything is going through a rapid evolution and Boundless Brands is building their line of beverages products and their full-stack E-Commerce platform for the F&B industry to capture this paradigm shift. Boundless plans to launch array of beverages drinks in the summer of 2023 to be distributed through its own E-Commerce site and app supplemented with Quick Commerce, Marketplaces and Modern Retail. The company was incubated by Sandeep Aggarwal of Droom and ShopClues and Nagendra Shukla, a Silicon Valley veteran joined as co-founder and CEO. Boundless has a total team strength of 18 and is based out of Gurugram. Boundless raised $2.5mil in a seed round from some of the marquee angel investors from USA and India.
Media Coverage
Sandeep Aggarwal of Droom and Shopclues introduced a digital-first beverage brand with full-stack e-commerce platform for the F&B industry. The brand has raised $2.5 million in a seed round from marquee angel investors in USA and India, Sandeep Aggarwal told ET Retail in an exclusive interview.
Ecommerce enabler Boundless Brands has raised $2.5 Mn in seed funding round from US and India-based angel investors.
Boundless Brands, a digital-first beverages brand with a full-stack e-commerce platform for the F&B industry, has raised $2.5 million in a seed round from marquee angel investors from USA and India.
oundless Brands, with a full-stack e-commerce platform for the F&B industry along with a digital first beverage brand of its own, has raised $2.5 million in a Seed funding round from marquee angel investors from USA and India
Additionally, it intends to introduce a range of refreshing drinks during the summer of 2023, which will be accessible through its proprietary e-commerce site and application, as well as quick commerce, marketplaces, and contemporary retail channels
Additionally, Boundless intends to integrate more than 1,000 external F&B brands onto its platform over the next two years. Boundless is a full-stack ecommerce platform that provides services such as technology, catalogue, digital marketing, payment, fulfilment, and customer support to food and beverage (F&B) brands. It was founded in 2023 by Sandeep Agarwal, founder of Droom and ShopClues, and Silicon Valley veteran Nagendra Shukla.
Sandeep Aggarwal from Shopclues and Droom has launched a full-stack ecommerce platform for the F&B industry and a digital-first beverage brand. The new brand has raised $2.5 million in a seed round from marquee angel investors from the USA and India.
Started by Sandeep Aggarwal and Nagendra Shukla, Boundless has built a full-stack e-commerce platform that enables an e-commerce site and app and all the managed e-commerce services, including technology, catalogue, digital marketing, payment, fulfilment and customer support for F&B brands that offer unparalleled advantage of deep e-commerce expertise, the economy of scale, the economy of scope with an easy-to-use subscription model.
Boundless Brands, a digital-first beverages brand with a full-stack e-commerce platform for the F&B industry, has raised $2.5 million in a seed round from marquee angel investors from USA and India.
The company plans to onboard over 1,000 F&B 3rd party brands in the next two years for its full-stack e-commerce platform and services, Boundless said in a press release. It also plans to launch an array of beverages and drinks in the summer of 2023 to be distributed through its own e-commerce site and app supplemented with quick commerce, marketplaces, and modern retail.
